Privacy Policy

At Chilero, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and protect personal data when you visit www.drivechilero.com (the “Site”), contact us, request information, download materials, or otherwise interact with us. This is the core function a privacy policy is expected to serve, including disclosure of how visitor and customer data is collected, used, managed, and shared.

By using our Site, submitting a form, or otherwise providing information to us, you acknowledge this Privacy Policy.

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1. Who We Are

Website: www.drivechilero.com
Brand / Business Name: Chilero
Email: info@drivechilero.com
Phone: +506 6077 3261
Business Address: Playa Jaco, Costa Rica

If you have questions about this Privacy Policy or about how we process your personal data, please contact us using the details above.

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2. Scope of This Policy

This Privacy Policy applies to personal data collected through the Site, including through contact forms, brochure download requests, newsletter signup forms, test-drive or product inquiry forms, quote requests, customer communications, and analytics tools. Costa Rica’s Law No. 8968 applies broadly to personal data contained in manual or automated databases and to subsequent use of such data.

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3. Information We Collect

We may collect the following categories of information:

A. Information you provide directly

When you fill out a form, contact us, or otherwise communicate with us, we may collect:

• full name

• email address

• phone number

• country or location

• message content

• product or customization interests

• test-drive, brochure, or quote request details

• any other information you choose to provide

B. Information collected automatically

When you browse our Site, we and our service providers may automatically collect certain technical and usage information, such as:

• IP address

• browser type

• device type

• operating system

• referring pages

• pages visited

• time spent on pages

• clicks and navigation behavior

• approximate location based on IP

• cookie and tracking data

Wix supports analytics and behavior reporting that can include page visits, form submissions, button clicks, and other visitor interactions, and some analytics features depend on cookie consent.

C. Marketing and campaign information

If we run email marketing or paid campaigns, we may collect information relating to campaign performance and engagement, such as opens, clicks, unsubscribes, source attribution, and form submissions. Wix’s marketing and analytics tools include reporting on email campaign engagement and traffic sources.

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4. How We Use Your Information

We may use your personal information to:

• respond to inquiries and provide customer support

• send brochures, product details, pricing information, and updates you request

• communicate about vehicles, customization options, availability, promotions, and related services

• process and manage test-drive, quote, or contact requests

• improve our website, content, usability, and customer experience

• measure site traffic, campaign performance, and visitor behavior

• maintain site security and prevent fraud or misuse

• comply with legal obligations

• establish, exercise, or defend legal claims

We will use personal data only for legitimate business purposes consistent with this Privacy Policy and applicable law.

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5. Legal Basis / Consent

Where required by applicable law, we process personal data based on one or more of the following:

• your consent

• the need to respond to your request before entering into a potential commercial relationship

• our legitimate interests in operating, securing, and improving our business and website

• compliance with legal obligations

Under Costa Rica’s data protection framework, individuals have rights in relation to their personal data, and responsible parties must attend access and rectification requests.

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6. Cookies, Analytics, and Tracking Technologies

Our Site may use cookies, pixels, tags, and similar technologies to improve performance, remember preferences, analyze traffic, and measure marketing results. These technologies may be used by Wix and by connected third-party tools such as analytics or advertising platforms, depending on how the Site is configured. Wix documents the use of analytics, marketing integrations, behavior tracking, and cookie-dependent reporting features.

Cookies may help us:

• understand how visitors use the Site

• improve speed, usability, and performance

• track form submissions and conversions

• measure the effectiveness of ads and campaigns

• remember visitor preferences

You may be able to control cookies through your browser settings or through any cookie banner or consent tool enabled on the Site. Disabling certain cookies may affect some website functionality.

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7. Email Marketing and Communications

If you subscribe to our newsletter, request updates, or otherwise opt in to marketing communications, we may send you emails about products, launches, offers, news, or events. You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly. Wix provides email marketing and related engagement reporting such as opens, clicks, bounces, and unsubscribes.

We do not intend to send you promotional messages unless you have requested information from us, opted in, or another lawful basis applies.

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8. Sharing of Personal Information

We do not sell your personal information. We may share your information only as reasonably necessary in the following situations:

• with service providers that help us host, operate, maintain, analyze, or market the Site

• with Wix, as the platform provider hosting or powering parts of the Site and forms

• with analytics, email, CRM, advertising, or customer support tools connected to the Site

• with professional advisors such as lawyers, accountants, or insurers when necessary

• when required by law, court order, government request, or to protect our rights, users, or business

• in connection with a merger, sale, restructuring, or transfer of business assets

Any sharing should be limited to what is reasonably necessary for the purpose involved.

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9. International Data Transfers

Because the Site may use Wix and third-party tools that operate in multiple jurisdictions, your information may be stored or processed outside Costa Rica. If that occurs, we will take reasonable steps to ensure your information is handled with appropriate safeguards consistent with applicable law and the contractual or technical protections available through those providers. Wix notes that privacy obligations vary by jurisdiction and that site owners must follow the laws applicable to their activities and location.

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10. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• responding to inquiries

• maintaining customer or prospect records

• improving services and marketing

• complying with legal, accounting, and tax obligations

• resolving disputes and enforcing agreements

When personal data is no longer needed, we will delete it, anonymize it, or securely store it only as required by law.

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11. Security Measures

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. However, no website, database, or internet transmission can be guaranteed to be fully secure. You should use caution when submitting information online.

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12. Your Rights

Subject to applicable law, you may have the right to:

• request confirmation of whether we process your personal data

• access the personal data we hold about you

• request correction or updating of inaccurate data

• request deletion, blocking, or limitation where appropriate

• withdraw consent where processing depends on consent

• object to certain processing

• request information about how your personal data is being used

Costa Rica’s Law No. 8968 recognizes rights including access and rectification, and official guidance notes these requests must be addressed by the responsible party.

To exercise any of these rights, please contact us at: [insert privacy/contact email]

When necessary, we may request information to verify your identity before processing your request.

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13. Children’s Privacy

Our Site is not directed to children, and we do not knowingly collect personal information from children without appropriate authorization where required by law. If you believe a child has provided personal data through the Site, please contact us so we can review and delete the information if appropriate.

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14. Third-Party Links and Services

Our Site may contain links to third-party websites, platforms, maps, social media pages, payment tools, booking tools, or embedded content. We are not responsible for the privacy practices, security, or content of third-party sites or services. Please review their privacy policies before providing information to them.

 

15. Contact Forms and Inquiries

If you submit a contact form, brochure request, quote request, or customization inquiry, we may use the information you provide to:

• contact you about your request

• send you the materials you asked for

• follow up about vehicles, features, availability, and related offers

• maintain internal records of your inquiry

Please do not send sensitive personal data through website forms unless specifically requested and necessary.

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16. Analytics and Advertising Tools

Depending on how the Site is configured, we may use analytics and marketing tools such as:

• Wix Analytics

• Google Analytics / Google Tag

• Meta Pixel

• other traffic, ad, or conversion tools

These tools may collect usage data, device/browser data, campaign attribution, and conversion events. Wix officially supports analytics reporting and Google Tag integrations for measuring site performance and conversions.

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17. Do Not Track

Some browsers offer a “Do Not Track” signal. Because there is not a universal standard for how websites should respond, our Site may not respond to all such signals in a uniform way.

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18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, technology, or website practices. When we do, we will update the “Last Updated” date at the top of this page. Continued use of the Site after an update means you accept the revised policy to the extent permitted by law.

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19. Complaints

If you believe your personal data has been handled in a way that violates applicable law, please contact us first so we can try to resolve the issue. You may also have the right to contact the relevant authority. In Costa Rica, the data protection framework is overseen by the Agencia de Protección de Datos de los Habitantes (PRODHAB).

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20. Contact Us

If you have any questions about this Privacy Policy or want to exercise your privacy rights, contact us at:

Chilero
Website: www.drivechilero.com
Email: info@drivechilero.com
Phone: +506 6077 3261
Address:  Playa Jaco, Costa Rica